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International Advertising Association (IAA) in Online Business Directory

The 1950’s can be characterized by several key milestones which truly embedded the IAA’s goals and mission:During the 1950s, great strides were made towards internationalization of the IAA. In 1953, approximately one fifth of the 500 members were located outside the USA. By the time it celebrated its 20th anniversary in 1958, it had 1,160 members, of which over 600 came from outside the U.S., representing a total of 58 countries.The new broadening horizons hastened the discussion of a change of name to the International Advertising Association when that name became available, which it did on in October 1953. The change was officially made on 15th December of that year.1955 marked an important year for the IAA. After the name change, the Board decided to give the IAA truly worldwide significance by introducing Regional Vice-Presidents and creating an IAA European Committee, and the first IAA conference to be held outside the USA took place in Zürich, Switzerland the same year. A second IAA European Conference was held in The Hague in 1957, and the IAA initiated important efforts to promote advertising self-regulation.In the late 1950s, international advertising underwent many changes: a tightening of economic conditions, a recession in the U.S., and the evolution of the European Common Market all affected long-established marketing operations. The IAA also changed with the times. It modified its constitution and bylaws in 1959, by providing for the establishment of local Chapters and an increase in worldwide representation on the Board.The first Chapters were formed and a European Council organized.

Address: 275 Madison Avenue Suite 2102 New York, NY 10016 United States of America
Telephone: (1) 212 557 1133
Fax: (1) 212 983 0455
Website: http://www.iaaglobal.org/