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Bill Harvey Consulting, Inc. in Online Business Directory

Bill Harvey has spent over 35 years leading the way in the area of media research with special emphasis on the New Media. As the 24 year-old strategy head of the American Research Bureau (now Arbitron), he invented the Area of Dominant Influence or ADI, an audience-based definition of television markets that Nielsen emulated as the DMA, and which was called by Sales & Marketing Magazine the most widely used marketing tool in the world today. ADI has profoundly influenced the advertising and television industries. Today, Bill Harvey is active on three Advertising Research Foundation committees and his current passionate media interests continue to include maximizing and measuring Return On Marketing Investment (ROMI), addressable media, measuring media effectiveness, mobilizing set top box based audience data, and accelerating the profitable and psychologically appropriate Business-To-Consumer use of all digital media for two-way communications and relationship building. Bill is also a frequent speaker at annual conferences of the National Association of Broadcasters, the Advertising Research Foundation, INTV, the Media Congress, and the World Future Society and at numerous universities including West Point.

Telephone: 845 255 6577
Website: http://www.billharveyconsulting.com/