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Mud Valley Brand marketing in Online Business Directory

The Mud Valley brand marketing community was originally set up, in 2000, as a coalition between strategic marketers and web developers to share best practice in brand marketing strategy. Our fundamental belief was, and is, that knowledge needs to be embedded in processes and tools in order to be replicable. So that is what we do - we develop processes and tools based on the issues that we, and others, confront in the course of our working lives. Today, these processes and tools are used and adapted by major corporations and agencies/consultancies around the world. When you see them, they are not pretty. They are templates, built typically in Excel workbooks, designed to complete a specific task. The reason they are not prettied-up is that they must be capable of being easily modified by anyone who wants to use them. It is important to have working tools to complete a task effectively, but working practices and terminologies differ from organisation to organisation, and our tools are there to enable you in your strategic tasks, not to present you with technical barriers. The critical thing is that they do the job. We use them ourselves all the time. They have proven to be effective, efficient and economic. Five years on, we have evolved. We are now leaders of international businesses, heads of product/system development, heads of international strategy and planning, senior project managers and Six Sigma belts (including a Master Black Belt). We still believe fervently in brand marketing (without customers in a market, you do not have much of a business), but the knowledge, processes and tools we have needed to develop more recently have expanded beyond classical brand marketing. Accordingly, we are broadening Mud Valleys offer to include business portfolio planning and Six Sigma for marketing, in particular. We hope that you will find this of value. Business portfolio planning is about having scarce resources and seemingly unlimited opportunities. Where do you invest for the best rate of return on your resources? We have some sophisticated, yet practical tools in this area which we use on a daily basis. As you probably know, Six Sigma is a quality process with its roots in production, as have most quality processes.

Telephone: 00 44 (0)208 099 7385
Website: http://www.mudvalley.co.uk/