Marketing and Branding in Online Business Trade Directory

Home » Business » Marketing and Advertising » Marketing and Branding » The Strategy Company Incorporated

The Strategy Company Incorporated in Online Business Directory

The Founder/CEO Michael Boulware Moore is the CEO of The Strategy Company, Inc. and the architect of the companys proprietary brand tools. He is a seasoned executive with classical consumer packaged goods training, as well as small company and entrepreneurial management experience. He earned an A.B. from Syracuse University and an MBA from Duke University. Michael was in brand management at General Foods USA and Coca-Cola USA, where he managed the Coca-Cola classic brand. At Coke, among other things, Michael managed domestic marketing and advertising, promotions, as well as the brand?s relationships with the major sports leagues and NASCAR. Michael was VP Marketing at No Fear, Inc. ? the company that sparked the ?extreme sports? phenomenon in America. During its height, No Fear sold more branded T-shirts than any other company in America. Michael began consulting in the mid 1990s advising a variety of clients including technology companies, a major professional sports league, and a cutting edge education and training holding company. Over the years he has worked with clients on a wide range of strategy, marketing, and brand challenges - helping clients maximize their marketing investment and create the strongest possible relationship with their consumers. Michael took a two year hiatus from consulting before the internet bubble burst to lead an innovative software technology firm. He guided the company through two acquisitions and the profitable evolution of one of the most popular freeware software downloads into a leading enterprise software brand. Today, Michael continues to act as a trusted adviser to companies looking to get the most out of their brands. His expertise has been applied to just about every industry and company size, including national politics, wood products, spas and resorts, durable medical equipment, etc.

Telephone: 404.683.0913
Website: http://www.strategyco.com/