Marketing and Market Research in Online Business Trade Directory

Home » Business » Marketing and Advertising » Marketing and Market Research » Infomercial Monitoring Service, Inc. (National Broadcast)

Infomercial Monitoring Service, Inc. (National Broadcast) in Online Business Directory

The IMS Report is the most comprehensive report of its kind. The Infomercial Monitoring Service tracks over 25,000 hours of paid television programming each month providing subscribers with data in an easy-to-read format that details infomercial and spot activity on national cable and satellite television. Reports are published weekly, and are then compiled into monthly editions. Founder and publisher Sam Catanese began monitoring cable television in 1984 when the infomercial industry was still in its infancy. In 1993 the IMS Database and what is known as the IMS Report were established and publishing began. Over the course of 20 years Direct Response TV, once frowned upon has woven its way into the fabric of advertising today. Now corporate giants, traditional advertisers, marketers and industry moguls alike have found DR to be an effective means of branding and selling products. Millions of people watch and buy through electronic retailing every day.

Address: Infomercial Monitoring Service, Inc. - Satellite II - 810-812 Parkway - Broomall, PA 19008
Telephone: 610.328.6902
Fax: 610.328.6791
Website: http://www.imstv.com/