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The Market Segmentation Company, Limited in Online Business Directory

The Market Segmentation Company (tMSC) was established in 1995 by Malcolm McDonald, until recently Professor of Marketing and Deputy Director Cranfield University School of Management in the UK, where he is now an Emeritus Professor, and Ian Dunbar, a leading practitioner in customer focused segmentation. We provide a centre of expertise and a resource pool for companies wanting to conduct market segmentation projects and then position these segments at the heart of their marketing strategy. At the core of our work is the only fully documented practical approach to customer focused segmentation, an approach designed to identify which groups of customers the organization should be targeting and the propositions it should offer in order to generate the greatest contribution to a companys shareholder value. For organizations where profit is not the goal, our approach will identify the different aspirations of their target groups and therefore the most appropriate strategies. Successful segmentation projects require a rigorously planned structure as well as time. Our approach provides the structure and the detailed framework for your project plan. In addition, our people can either complement your in-company resources, working alongside the selected team on a segmentation project, or take on the segmentation project on behalf of your company (though we would insist on engaging key personnel at strategically important stages of the project).

Website: http://www.marketsegmentation.co.uk/